Say hello to Bertel!
Bertel is the new 3D character for Bertel O. Steen, giving you great advice and answers for your car-related concerns. Bertel will show up on online-TV, social media, articles, TV-sponsorships and other platforms.
Metro Branding was appointed the task of building a strong and lasting communication concept for Bertel O. Steen. The goals was to connect the brand to credibility, trust, knowledge and quality.
Our solution was to introduce Bertel, a 3D animated guide to help you make the right decisions when it comes to your car, based on your needs. He explains and presents themes, products and services in a friendly manner. Bertel will come alive on different platforms, meeting the customer wherever they are.
Metro Branding collaborated with Qvisten Animation to develop a believable and friendly 3D character for Bertel. O Steen. Through workshops, we defined the traits and personality we had in mind for Bertel, his role and the tasks we needed him to act out. Qvisten brought Bertel to life through various character animations, while Metro Branding developed additional 3D elements to compliment the character.
My role in this project was creating a 3D library of elements to accompany Bertel. The assets were created, textured and animated and were eventually used in both illustrations and films.
CREDITS
Client - Bertel O. Steen
Produced by Metro Branding
Project Management by Line Friberg
Character Design and Animation by Qvisten Animation
3D Assets and Illustrations by Annike Hodge
Motion design by Kristine Cudrio and Annike Hodge
